FASHION
HAS A BIGGER IMPACT THAN MOST OF US REALISE.
Sizing, language, images and how clothes are shown all quietly shape how we see ourselves. These cues build up and influence confidence in ways that have been overlooked for decades.
Shoppers are starting to see unrealistic standards for what they are: manipulation. We are starting to pay attention to how brands make us feel. Owning that impact is becoming part of being a responsible fashion business.
(our certifications)
Body Image Safe
Body Image Safe (launching in Q3 2026) is our first certification for fashion retailers. It focuses on what happens in-store, because that is where shoppers feel the pressure most directly.
It sets clear criteria for the parts of the retail environment that research shows have the strongest impact on body image.
Body Image Safe is a certification for fashion retailers that want a lower-pressure shopping experience, without using body anxiety to drive sales. It focuses on what shoppers experience in real life, not brand statements.
WHO IT'S FOR
Independent boutiques, resale and vintage shops, chains, concept stores, and department stores. If you sell clothing in a customer-facing space, it applies.
WHAT IT COVERS
This certification looks at the parts of retail that shape body image in the moment, including:
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In-store imagery and messaging
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Sizing and fit experience
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Changing rooms, mirrors, lighting, and layout
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Staff language and sales behaviour
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