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In November 2009, Women's Wear Daily asked Kate Moss whether she had a motto. She said she had loads, and offered one: "Nothing tastes as good as skinny feels." Then she added, almost as an afterthought, "You try and remember, but it never works." That second sentence is probably the most relatable thing a supermodel has ever said in an interview, and it disappeared almost immediately. The first one went everywhere.

Size charts are meant to reduce uncertainty, but a lot of them do the opposite. They promise precision, then drop people into confusion, and the confusion tends to land on the body rather than on the flawed system.

Wearing makeup to the gym is a completely personal decision, and for many people it genuinely reduces self-consciousness in a space that can already feel exposing. The product choice is not in question here; what is worth examining is what the category implies, and how it is sold.