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"Eight in ten women are wearing the wrong bra size." That line shows up in bra advertising, in-store fitting service copy, and lingerie journalism so often it reads like settled science, but it isn't. The number traces back to a single plastic surgeon, whose anecdotal research pulled from a sample that was never representative of the wider population and never held up to independent scrutiny.

Belly Bandit's postpartum line includes a product called the Mother Tucker, a compression legging the brand credits with "Muffinology" technology for a "sleek, smooth silhouette." The same collection page describes the brand's belly wraps as doctor-recommended and built to support diastasis recti and C-section recovery. Both claims sit in the same paragraph, sometimes the same sentence, but they are not the same claim.

Every brand uses its own measurements, fit model, and grading system, which means the same person can walk into three different shops and leave with three different sizes. The reasonable conclusion is that the fashion sizing system is a mess. The conclusion many people reach instead is that something is wrong with their body.