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Brands Getting it Right


CVS's Beauty Mark: Challenging the Beauty Illusion
Beauty marketing has taught us to trust an illusion. To aim for the kind of perfection that doesn’t exist outside a screen: skin without pores, faces without texture, smiles without lines. Images that convince us that real faces need fixing. Until CVS Pharmacy decided to break that spell.

Brea Cannady
5 days ago4 min read
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