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The ‘Relief’ Racist Ad That Turned Black Skin Into The Problem
In 2025, Sanex ran a TV ad for shower gel that showed a Black woman’s cracked, itchy skin as the “before” and a white woman’s smooth, hydrated skin as the “after”. The tagline promised that “relief could be as simple as a shower”.
Anthony Najm
Dec 20, 20256 min read
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