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Thinness as Default: The M&S Ad Ban Over Extreme Thinness
In 2025, the ASA banned a Marks & Spencer ad for portraying what it called an “unhealthily thin” model. On paper, it was a simple clothing shot. In practice, it was a visual gamble — and the regulator ruled that gamble crossed the line.
Brea Cannady
Oct 11, 20254 min read
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