Dove's "Body-Shaped Bottles", 2017

Dove misstepped by releasing shampoo bottles in “different body shapes” — tall, short, curvy, slim — meant to represent diversity. Instead of praise, the idea was widely mocked as tone-deaf and performative. The campaign drew ridicule across social media, where consumers felt it trivialised body positivity and reduced women’s bodies to gimmicky packaging.

The backlash was fast and unforgiving. What Dove intended as a celebration of diversity was seen as out-of-touch, undermining the very values it had spent years building.